News
NEWSPRING CAPITAL ADDS
ANOTHER PORTFOLIO COMPANY,
WITH A $3.125 INVESTMENT IN V12 GROUP
RADNOR, PA, June 29, 2007 – NewSpring Capital today announced the investment of $3.125mm in V12 Group (www.V12group.com) by NewSpring Mezzanine Capital, L.P. NewSpring funded this transaction with both mezzanine debt and equity which was used by the Company to acquire Direct Marketing Associates (DMA) based in Delray Beach, Florida. NewSpring led the $6.25mm round with a co-investment by CapitalSouth Partners.
V12 Group is a complete provider of multi-channel direct marketing solutions for a variety of industries. “Further strengthening V12 Group’s core data business is a key driver to the acquisition strategy which fortifies the Company’s growth,” said V12 Group CEO, Paul Chachko. “NewSpring was instrumental in getting this transaction completed and we look forward to their assistance and insight which they bring to the business.”
Steve Hobman, General Partner at NewSpring Capital, stated, “We are excited about adding V12 to our portfolio ranks. This is a transaction we have been focused on for some time now and we are thrilled with the result. The outlook for the Company as a category leader has been strengthened with this acquisition and we look forward to working with Paul and his team in the coming years.”
About V12 Group Corporation
V12 Group is the complete provider of measurable, multi-channel direct marketing solutions dedicated to increase customer acquisition and retention. V12 provides clients with a strategic and integrated approach to direct marketing services that are all available through one resource. Utilizing proprietary hybrid and specialty select databases, the Company offers a multi-platform distribution model to deliver measurable results.
V12’s full suite of services include:
• Postal Lists
• Opt in Email programs
• Telemarketing Lists
• Email, Postal and Phone Appending
• Data Enhancement
• Modeling and Analytics
• Affinity Marketing
• Data Processing Services
• Specialty Audiences
• Interactive Lead Generation Services
The Company has offices in New Jersey, New York, Maryland and Florida. For more information about V12 Group, visit www.V12group.com.

